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The Toy Story Web> Special> The Toy Story RSS Feed Back From the Brink China's toy industry must innovate through brand creation and by optimizing its structure  Not Toying Around American shoppers wary, but still planning to buy toys made in China  Crossing the Great Divide The safety and quality standards divide is the most severe challenge facing China's toy industry  Made-in-China Regains Face It is hoped this Christmas will be a merry one for both consumers worldwide and Chinese manufacturers   Special

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