As the Chinese government and the U.S. discuss their on going trade dispute, tire manufacturers in China are busy reorganizing staff and coordinating with U.S. tire traders to deal with the issue.

Zhongce Rubber is the largest state-owned tire maker in China. It has more than 20 thousand workers and exports 800 million yuan worth of tires to the U.S. every year. The company held an emergency meeting to reassure its staff after learning the U.S. would impose the tariffs.

Shen Jinrong, Chairman of Hangzhou Zhongce Rubber Company said, "We held the meeting to inform our staff what's going on, and we promised them that there will be no job cuts. We will spare no effort to ensure their livelihood and employment. The company will take on the responsibility to deal with the difficulties."

To confront the challenges, the company has asked its sales department to implement emergency plans.

Shen Jinrong said, "Our sales departments have held emergency meetings and decided to contact U.S. dealers. We received many calls from U.S. dealers immediately after U.S. President Barack Obama signed the tariff proposal. They said they were angry about the decision and suggested we take our goods from the docks back to the factory."

The company is also adjusting its marketing strategy to deal with the new environment. It believes that the government will help tire makers. The company has formed an alliance with the China Rubber Industry Association, and submitted an anti-sanction proposals to the Ministry of Commerce.

(CCTV.com September 15, 2009)