e-magazine
Lost Angels
Mass exodus from villages to cities has created a fallout in China—61 million children left behind by their parents
Current Issue
· Table of Contents
· Editor's Desk
· Previous Issues
· Subscribe to Mag
Subscribe Now >>
Opinion
World
Nation
Business
Finance
Market Watch
Legal-Ease
North American Report
Forum
Government Documents
Expat's Eye
Health
Sci-Tech
Lifestyle
Books
Movies
Backgrounders
Special
Photo Gallery
Blogs
Reader's Service
Learning with
'Beijing Review'
E-mail us
RSS Feeds
PDF Edition
Web-magazine
Reader's Letters
Make Beijing Review your homepage
Hot Links

Market Avenue
eBeijing

The Latest Headlines
The Latest Headlines
UPDATED: June 30, 2015
Women Lead Way in Online Sales
Share

Women born in the 1980s and 1990s display a strong determination to launch Internet businesses and make up the main body of online entrepreneurs, a report has found.

The study by the Alibaba Group also found that 61 percent of female entrepreneurs in online businesses are between 18 and 29, and the average age is 32.6-15 years younger than that of other female entrepreneurs.

The report said women have characteristics and communication skills that differentiate them from men, giving them an advantage in the online business sector.

"They (women) are more perceptive, flexible and ready to share with others. These are virtues needed in online businesses, which require much interaction with consumers and great attention to consumers' thinking and experiences," the report said.

Liu Sisi, founder of zhiguoguo.com, an online intellectual property rights service provider, agreed.

"Women's mild way of doing things makes it easier for them to bring people together to achieve success in business," said Liu, who was born in 1982.

The former law school student set up her company as a conventional business several years ago, and she and her partners-two women and a man-decided to take it online in late 2013.

Now, having expanded her team to 70-plus, and obtained financing, Liu said the low-key approach adopted by her and her female partners played a key role during the process.

Zhao Xi halted her doctoral studies at Colombia University in the United States last year to start a drones business with two friends.

She is the only woman on the team and the only one with a liberal arts background. As a result, she said, she cannot contribute much to the technical research and development side of the business, but has responsibility for human resources management, finances and tax affairs.

"I think I'm more attentive and better at this kind of stuff compared with my partners, who have a passion for technology-related affairs," said the 25-year-old, who recently won the "best entrepreneurial female award" in a contest.

Zhao said she received the prize because of her communication skills and because her company is engaged in a non-mainstream field that attracts few women.

"I think the award is good for both me and other female entrepreneurs and encourages us to do things that we used to stay away from," Zhao said.

The Alibaba report said female entrepreneurs are entering fields such as digital products and furniture that used to be dominated by male entrepreneurs, while continuing to operate in traditional areas such as cosmetics, maternal supplies, clothing, jewelry and articles for daily use.

(China Daily June 30, 2015)


 
Top Story
-An Endemic Effort
-Special Reports: Fighting Against Ebola Virus
-Suffer the Little Children
-Guarding the Vulnerable
-Street Snack Stories
Most Popular
在线翻译
About BEIJINGREVIEW | About beijingreview.com | Rss Feeds | Contact us | Advertising | Subscribe & Service | Make Beijing Review your homepage
Copyright Beijing Review All right reserved