It is the 12th movie of the director and also the most expensive, with a total investment of 130 million yuan ($19.1 million). Wang Zhongjun, producer of the movie, said the target of the box office takings is around 700 million yuan ($103 million).

It is also the first Chinese film to be seen on IMAX screens. After the box office success in the mainland, the movie was screened in Hong Kong, Taiwan, and other parts in Asia. It is expected to be screened in North America in September.

Huayi Brothers Media Group, one of the investors of the movie, announced that the film was entered for a chance to complete for the Best Foreign Language Film Award in next year's Oscar.

About Tangshan

Longitude: 11 7 °3 1'-11 9 ° 1 9' E

Latitude: 3 8 ° 5 5'-4 0 °2 8' N

Area: 13,472 square km

Population: 7.34 million

Climate: Typical continental

(Source: Tangshan.gov.cn)

The Tangshan Quake

On July 28, 1976, a 7.8-magnitude earthquake struck Tangshan, an industrial city in north China's Hebei Province.

Surrounding provinces and cities such as Beijing, Tianjin, Inner Mongolia and Ningxia Hui Autonomous Region were also affected. Tangshan was completely devastated.

The disaster lasted 23 seconds. During the quake and its aftershocks, 242,769 people lost their lives and 164,851 were badly injured. It was the deadliest earthquake of the 20th century in terms of death toll.

The city was fully rebuilt in seven years after the quake.

(Source: Tangshan.gov.cn)

Feng Xiaogang

Feng Xiaogang (CFP)

Born in 1958 in Beijing, Feng Xiaogang is known as one of China's most commercially successful filmmakers. Since his first film in 1994, many of his works have been remembered by audiences and have established box-office records one after another.

Before entering film circles, he worked as an art designer in Beijing Television Art Center. In 1985, Feng began his cinema career and served successively as art designer, screenwriter and director. In 1990, he co-wrote a hit TV comedy Stories From the Editorial Board, which made him widely known in China. In 1994, Feng's maiden work as a director Lost My Love reached the screen.

Feng gradually established a film genre of his own—New Year's celebration films. Dream Factory (1997), Be There or Be Square (1998), A Sigh (2000), Cellphone (2003) and A World Without Thieves (2004) all represent this type. The movie A Sigh pocketed five prizes at the 24th Cairo International Film Festival, including best feature film award. Cellphone won the best feature film award of the 27th Chinese Hundred Flowers Award, and A World Without Thieves won Golden Horse Award of Taiwan for best screenplay adaptation.

The action film The Banquet, though not highly spoken of, is still raking in huge pots of money at the box office. In 2007, Feng made another move in his career, shooting the war movie Assembly, which was very different from his previous comedy work. It won several awards including the best Asian film at the 28th Hong Kong Film Awards.

Following this success, Feng returned to comedy and shot If You Are the One in 2008. The film was very successful at the Chinese box office and earned more than 364 million yuan ($53.7 million), the director's top grossing film after the new Aftershock.

Since Feng's latest film Aftershock began screen last month, it has made more than 500 million yuan ($73.5 million), making him the real king of the box office in China.

Different from works of his contemporaries, Feng's films are much more concerned with lives of common people. Feng himself says he is willing to be called a director of way-we-live-now film.