Alintuck thinks employing good people is a key to the company's success.

But they may be more easily employed than retained. Wu said she learned the basics of the business in Edelman but only "blossoms" at her new company, which offers "a creative and energetic working environment."

Still, last October, by his suggestion, Edelman situated their annual all-China meeting at Lijiang, a primitive tourism resort in a poverty-stricken mountainous area in southwest China's Yunnan Province. On the sideline of their meeting, they adopted a poor elementary school. All participants in their China meeting spent a day at the school cleaning, painting, fixing windows and doors, building a new library, donating books and playing with students and local families. Alintuck sees it as a good team-building experience and a means of giving back to the community.

"You've got to create a place where your people can enjoy working, grow and build their careers," Alintuck said. "PR is a people business. We have the hearts and the minds of our people and hearts and minds of our clients," he said.

Replace "PR" with "democracy," and suddenly Alintuck sounds like he could be stumping for the greatest American Dream.

Asked whether he is serious about running for president in the future, he answered first by explaining his firm belief that anyone can dream of becoming whomever he or she wants.

Pressed, he stayed true to PR form, answering somewhere in the land between truth and spin.

"Maybe, who knows," he said.

As our series continues with this, the second of five articles beginning in Beijing Review's No. 38 issue, Martin Alintuck has the faint prospect—in his mind only—of taking over George W. Bush's job.

Although Alintuck's communication skills are certainly better as the frontman for public relations company Edelman in Beijing, his "strategery" is a little odd.

First, he's not a Bush.

Second, he's not a politician.

Third, he's in China.

In fact, these realities only buttress Alintuck's real plan: to forever dare to dream. That's, after all, what eventually brought a shy Boston boy here. And that's why he has become a leading PR man in China.

So go ahead, Martin, dream a little dream, or a big one.

China feels you brother.