Part 1: About Survey 2014

From November to December 2014, the Center for International Communication Studies of China Foreign Languages Publishing Administration, Millward Brown and Lightspeed GMI jointly conducted the third global survey of China's national image. The survey interviewed citizens of nine countries representing different geographic regions and stages of economic development, including both major developed countries—the UK (Europe), the US (North America), Australia (Australasia) and Japan (Asia)—and major developing countries—South Africa (Africa), India (Asia), Russia (Europe), Brazil (Latin America) and China (Asia). With 500 respondents from each country, a total of 4,500 respondents selected from the global panel of Lightspeed Research are included in this survey. The survey was conducted by using online questionnaires and strictly followed the international standards for online polls. In order to ensure the representativeness of the countries involved, the samples were local residents aged between 18 and 65 years, and the ratio of men to women was 50:50.