In addition, the public offering can be a powerful catalyst to streamline corporate management and deliver a boost to brand recognition, said Yu Dong, President of Polybona.

Export Recovery

China's exports are recouping their losses though they still remain well below their pre-Wall Street credit crunch levels.

According to data from the General Administration of Customs, the country's exports totaled $113.65 billion in November, down 1.2 percent from a year earlier, but increased 2.6 percent from October figures, the fifth consecutive monthly growth.

Imports soared 26.7 percent in November year on year to $94.6 billion, a signal of red-hot domestic demands.

The European Union, followed by the United States and Japan, remained China's largest trading partner, though bilateral trade declined 17 percent to $326.27 billion in the first 11 months of this year.

Analysts believe the hard-hit exporters are bound to draw strength from a recovering world economy next year. Chinese policymakers are less likely to let the yuan appreciate substantially until there is more evidence that the upturn in export is being sustained.

Increasing trade restrictions remain a looming uncertainty threatening to soak up the vitality of global trade, a recent report by the Ministry of Commerce stated.

Online Shopping Spree

Online consumption is experiencing a surge, as Chinese consumers search for bargains on everything from cosmetics to furniture.

Chinese online consumption totaled 119.5 billion yuan ($17.5 billion) in the first half of this year, nearly doubling that of the same period in 2008, according to data from the China Internet Network Information Center (CNNIC).

There is a growing preference among Chinese consumers to shop online as e-commerce sites improve their services and the economic slowdown enhances the need to save money, said a CNNIC research report.

In the run up to Christmas, an increasing number of consumers look to the Internet to buy holiday gifts with competitive prices and easy home delivery. Christmas spending on Youa.com, an e-commerce platform, has soared nearly 40 percent in the first half of December from one year earlier.

"I spend at least one hour a day surfing the Web for stuff to buy, and I hardly ever log off empty-handed," said Li Xiaomei, a 25-year-old executive assistant with a private food company in Beijing. "It's a way for me to relax at home after a tiring work day."

Analysts believe the market still has room to improve. The online shopping penetration rate in China is 26.2 percent, compared with 67.8 percent in the United States and 57.3 percent in South Korea, according to the consulting firm iResearch.

Taking to the Air

With prosperity returning to air travel, China's aviation industry is cashing in on the broader recovery of the real economy.

According to the General Administration of Civil Aviation of China (CAAC), the industry, including airlines and airports, generated a combined profit of 11.8 billion yuan ($1.73 billion) from January to November this year.

The generated income is a huge improvement from last year when the deep economic gloom and industrial overcapacity led to painful losses in the aviation sector. The previous downturn in profits has led domestic carriers to cancel or avoid placing new orders for aircraft since July 2008.

Li Jiaxiang, Minister of CAAC, said the major reason for the turnaround was a remarkable surge in air traffic, as well as a low comparison base last year.

Domestic airlines transported 211.48 million passengers in the first 11 months of this year, a jump of 19.6 percent from a year earlier. Cargo volume also rose 5.7 percent on an annual basis to 3.98 million tonnes, said the CAAC.

M&A Boom

China's outbound mergers and acquisitions (M&A) are holding up steam as domestic companies are stepping onto the global stage, said PricewaterhouseCoopers (PwC) in a recent report.

The international accounting firm said the value of outbound M&A deals for this year is likely to hit a record of $30-35 billion, more than three times the value last year. Most importantly, the upward trend will continue into next year, it added.

While deals for energy and resources will continue to dominate, larger Chinese private enterprises are looking for intellectual know-how and access to foreign markets.

Inbound M&A deals in the country have returned to robust levels in the second half of this year, indicating that the impact of the global economic downturn on the market was short-lived.