Apart from responsibilities with Internet companies, Wang named five difficulties in copyright protection: few organizations for copyright collective administration, fake copyright authorizations, no uniform standard for copyright payment, entrusted agencies failing to transfer the remuneration and monopoly prices of copyrighted products that Internet companies cannot afford.
“Due to the absence of standards for online copyright transactions, some copyright holders abuse their rights and stick to sometimes unduly high prices, which have stopped websites from using copyrighted music,” Wang said.
Chen Bo, CEO of Zhongsou.com, which provides an MP3 search service, suggests it is imperative that copyright monitors adjust the payment standards for copyrighted music while they attempt to shut down websites of pirated music downloads.
Devoted to promoting dialogue and cooperation between Internet companies and copyright holders, the Network Copyright Federation under the Internet Society of China is expected to release reference prices for the online use of music, movies and books and also update the blacklist of fake copyright holders.
“Copyright protection is a double-edged sword,” Wang said. “On one side, it encourages innovation and promotes technological advances, and on the other side, when the protection costs are too high, it will also impede the widespread application of inventions. ”
“Online copyright protection is complicated, and demands the participation of Internet companies, copyright holders and other involved parties in broad cooperation as well as an appropriate balance of interests,” she added.
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