(CFP)

Zhao Baige, who was appointed executive vice president of the Red Cross Society of China (RCSC) in October 2011, is trying to regain public trust for the RCSC.

The organization is now facing a serious credibility crisis after Guo Meimei, who claimed to be general manager of a company called Red Cross Commerce and flaunted her wealth on the Internet, sparked the ire of netizens in June 2011.

"The Internet incident several months ago brought lots of public questioning and criticism for us," said Zhao. "We must make a thorough self-examination on the problems we have. We need to make changes. The key of our efforts should be using information-based methods to establish a transparent system to make sure every donation we receive can be put into the best use and the public can supervise the whole process."

Zhao, 59, received her doctoral degree at the University of Cambridge in 1988. She served as vice minister of the National Population and Family Planning Commission from 2003 to 2011. Zhao is also a member of National Working Committee on Children and Women under the State Council, member of National Climate Change Expert Committee, and a board member of the Chinese People's Institute of Foreign Affairs.