The Shanghai Municipal Government launched its microblog Shanghai City on China's popular Twitter-like microblogging service Weibo.com on November 28.

The microblog, which is maintained by the Information Office of the Shanghai Municipal Government (IOSMG), acquired more than 30,000 followers in the five hours following its launch.

According to IOSMG, the blog's posts will mainly concern new policies and regulations, as well as practical information related to activities in Shanghai. The microblog will also allow the municipal government to interact with ordinary citizens, who will be able to provide feedback on issues of public concern.