Chinese electronics maker Haier and U.S. chemical giant Dow Chemical Co. on June 28 announced the introduction of "Magic-Pellets Washing" (MPW), the world's most innovative washing machine technology. The new MPW technology will significantly reduce the water and detergent consumption of laundry, greatly contributing to environmental protection and energy conservation.

The new technology introduces a brand-new element into the washing process—unique washing pellets, which can effectively capture dirt from clothes through absorption, requiring only a small amount of water. The pellets are self-cleaning and reusable, making them a great technology to revolutionize the global laundry industry.

"The less water washing machine, equipped with MPW technology, is a valuable result of the collaboration between the two companies," said Weiguang Yao, CTO of Dow Asia Pacific.

It is estimated that a less water washing machine, powered by MPW technology, will save approximately 70 tons of water and nearly 1,300 kwh of electricity during its lifecycle, and the reduction in carbon dioxide emissions equates to planting six trees.