The Chinese Government issued guidelines calling for an intensified anti-drug education campaign for the whole country on August 24.

The guidelines, jointly issued by 18 government departments including the ministries of public security and education, urge anti-drug education to focus on key groups, such as youths, migrant workers and people in areas with frequent drug trade.

The document urges the drug education program to be conducted at companies, public venues, in communities and rural areas in a bid to "roundly promote people's resistance to drugs."

The instructions say anti-drug advertisements should be published regularly through the Internet, cell phones and other new media.