On May 25, the organizing committee of the National Community Care Campaign under the All-China Women's Federation (ACWF) launched a program addressing the special needs of children from migrant worker families for 2010. These children are either left behind to live with relatives in rural areas or live a relatively mobile life with their parents in cities.

The program, first initiated last year, consists of building leisure amenities for children, training their teachers, delivering pamphlets to parents and conducting studies on their living conditions. The Unilever-sponsored program has covered the 10 provinces and autonomous regions, where most of China's migrant workers are from.

According to statistics from ACWF, in China there are 40 million children younger than 14-years-old who have been left behind in rural areas.