PICC Group, a leading insurer in China, said on March 10 it would continue to expand into the rural market in 2010, drawing on government policies for rural development.
The new rural pension scheme and reform of forestry tenure will provide great opportunities for tapping the rural insurance market, Wu said.
By the end of 2009, PICC had covered crops and poultry worth 257.6 billion yuan ($37.7 billion), and paid 4.86 billion yuan ($711 million) in claims to 10.5 million rural households, said PICC Chairman Wu Yan. |