The booming movie box office has not only enticed more investments but also attracted the Central Government's attention. 

On January 25, the General Office of the State Council released guidelines to consolidate and encourage the development of the movie industry. The guidelines said the development of the movie industry reflects the soft power of a country.

The guidelines promise financial support for domestic movie players, encourage expansion of digital cinema networks nationwide, enlarge the market share of domestic movies, increase financial support to the industry and cultivate movie industry professionals so that the industry will grow at an annual speed of 20 percent by 2015. 

Wei Pengju, a culture professor at the Central University of Finance and Economics, said support for the movie industry was also an indicator that Central Government will attach more importance to the whole cultural industry in the long run.

The Chinese movie industry secured robust growth in recent years, but the majority of the market share was devoured by foreign moviemakers. China's box office grew at an impressive speed of 42 percent year on year in 2009, reaching 6.2 billion yuan ($907 million), according to the State Administration of Radio Film and Television. However, foreign films like Tansformers II and Harry Potter took about half of the total revenue.

Hollywood movies have an overwhelming popularity in the country. Earlier this year, the U.S. blockbuster Avatar dominated Chinese cinemas with box office sales surpassing $1 billion--the first movie to break the $1 billion and the best ever performance in the history of Chinese movie industry.