China's coastal areas lead the Greater China region in cross-border e-commerce retail, ranking highest in both transaction volume and growth rate, according to a report by global online retail giant eBay on November 27.

From June 2012 to June 2013, the southern coastal province of Guangdong overtook Hong Kong to rank first in the Greater China region in cross-border e-commerce retail sales volume, with east China's Shanghai Municipality ranking third, data from the eBay report showed.

During the same period, exporters in the coastal provinces of Fujian, Zhejiang and Jiangsu recorded the fastest year-on-year growth in cross-border e-commerce sales via eBay platforms, with total sales surging 76.1 percent, 56.1 percent and 52.0 percent, respectively.

E-commerce business in central China's Hubei, Hebei and Henan provinces has also been growing quickly.

For e-commerce retailers across the Greater China region, business targeting emerging markets, including Argentina, Israel and Brazil, has witnessed substantial growth.