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ECONOMY
THIS WEEK> THIS WEEK NO. 43, 2013> ECONOMY
UPDATED: October 21, 2013 NO. 43 OCTOBER 24, 2013
Eyeing More Market Share
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Nu Skin Enterprise (NSE), a personal-care products maker, plans to invest close to $200 million in building stores and manufacturing facilities in China next year, to keep up with rising demand, said NSE President and CEO Truman Hunt.

The New York-listed company has invested over 450 million yuan ($73.8 million) in building a new office in Shanghai, its largest ever foreign investment, according to Hunt.

Greater China which includes the mainland, Hong Kong and Taiwan, reported $450 million in sales revenue for the first half of this year. It was the biggest revenue contributor for the company.

NSE was the first foreign-invested direct selling company licensed to do business in China. So far, the company has acquired admission to operate in 19 provinces and regions.



 
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