(CFP)

Yu Jianrong, a professor at the Rural Development Institute of the Chinese Academy of Social Sciences, has been named assistant of the local committee director at a village in southwest China's Guizhou Province. He is considered to set an example for Chinese scholars by choosing to work at the grassroots.

Yu, 51, was elected as one of the nine most outstanding Internet figures by over 300,000 netizens in 2010. In 2011, he launched an online movement to fight child abduction.