E-commerce giant Alibaba announced on July 16 that it has invested in Qyer, a leading tourism website in China. The amount of the investment was not disclosed.

Qyer will provide overseas travel packages to Taobao Trip, a flight and hotel aggregator under Alibaba's flag, according to people familiar with the matter.

Qyer, founded in 2004, provides travel guidebooks and hosts online discussion forums to about 10 million users.

Alibaba has recently made a string of deals with emerging IT companies, including investments in Sina Weibo, Amap and Xiami Music.