At the 2012 Cultural and Creative Industry Summit in Beijing on September 19, Wang Jianlin, Chairman and President of Dalian Wanda Group, outlined his company's ambitious plans to further develop China's culture industry.

"Wanda Group will develop three cultural locations in Dalian of Liaoning Province, Beijing and Guangzhou of Guangdong Province, with Dalian focusing on film-making and operations and Beijing on cultural travel, in hopes of garnering revenue of more than 80 billion yuan ($12.69 billion) in 2020," Wang said.

The company began to invest in the culture industry in 2005 and its reach includes film production and distribution, stage shows and entertainment chains.

It has become the world's largest cinema operator after acquiring the world's second largest cinema chain AMC Theater Co.