(CFP)

Sun Yiping, CEO of a leading Chinese dairy producer, has gained media attention for taking proactive actions to rebuild consumer trust amid recent tainted milk scandals.

Sun commanded a fast-track plan to ensure a quality milk supply at China Mengniu Dairy Co. Ltd. in June, when the company announced that it will invest 3.5 billion yuan ($551 million) in eight to 12 new dairies by 2015. At present, 80 percent of its milk is provided by other farms. The move will allow Mengniu to supply its own fresh milk and avoid food safety incidents from outside sources.

Sun also led Mengniu to learn from a foreign peer. The company entered a long-term strategic cooperation on June 18 with European dairy giant Arla Foods, a world leader in dairy farming, pasture management, quality compliance and production processes. The company will be involved in Mengniu's daily operations, send professionals to work with Mengniu employees, help the company update production technology and improve its management system.

Sun, 45, graduated from China Agricultural University with a master's degree in agricultural product processing. She worked for China National Cereals, Oils and Foodstuffs Corp. (COFCO), the country's largest food manufacturer and trader, from 1993 and became deputy general manager of COFCO Property (Group) Co. Ltd. in July 2007. On April 12, 2012, Sun was appointed CEO of Mengniu.