Yi Jiefang, head of NPO-greenlife, an environmentally oriented nonprofit organization, won the 2011 Annual Female Model prize on February 20.

In 2000, Yi's son died. In order to fulfill her son's wish of "planting trees and creating forests," Yi quit her job and set up NPO-greenlife three years later. Under her leadership, the organization, together with hundreds of volunteers, reforested north China's Inner Mongolia Autonomous Region by planting more than 1 million trees there.