Suning Appliance Co. Ltd., China's largest appliance retail chain, aims to boost its market share with extended presence, both physical and online.
The Nanjing-based retailer plans to add more than 400 self-branded outlets across the nation this year.
Suning will also open 30 department stores under the Laox brand, selling furniture, toys, musical instruments and other goods besides electrical appliances.
Laox is a Japanese electronics retailer in which Suning owns a 51-percent stake.
Meanwhile, its online store, Suning.com, is gearing up to improve efficiency in warehousing and fulfilling orders.
To achieve that, it plans to put eight logistics centers, which are currently under construction, into operation, and break ground on seven new centers this year. |