Zhen Qiang, Assistant to Editor-in-Chief with the Foreign Language Teaching and Research Press:
E-books will first threaten those specialized books, which have a small number of target readers and bring little profit to traditional publishers. But e-books have given them a chance to shine. For ordinary subjects, however, it remains to be seen how e-books will influence people's reading habits. Educational books will be the last to be impacted in China, since schools, teachers, parents and government officials are all involved in decisions regarding textbooks.
In a move to tap into the e-book industry, we built up a book resource center last year.
Designing a product that customers are willing to pay for is a major issue. For example, we unexpectedly found that our customers are willing to pay for an e-dictionary product embedded in the storage disc of mobile phones than to download it from websites.