Ge Xiaozheng, Vice President of the Chinese Writers' Publishing Group:
E-books will not replace print publications, as large numbers of readers are accustomed to reading print materials, but we must embrace the electronic trend without reservation.
E-book publishing will be one of the group's major works in the future. We have entered an agreement with China Mobile to publish content on mobile phones.
There are problems to be addressed in publishing e-books. Readers of e-books are much younger than those of print publications, particularly in literature. As a result, we have first to address the age differences when working on e-editions, otherwise, the chances for success will be slim. For example, we can cut full-length novels into short stories, which are easier to read.
E-books may impact the sales of printed versions. But there are some ways to cushion the impact, such as publishing the two versions at different times and in different lengths.