Recently two animated Hollywood films, Tom and Jerry and Raya and The Last Dragon, were screened in China. However, neither of them performed as well as expected, especially compared to the box-office records during the Spring Festival.
In recent years, the market share of Hollywood films in China has declined. In 2004, the box office of domestic films surpassed Hollywood films' for the first time. In 2019, only two Hollywood films were in China's top 10 list.
The government has introduced favorable policies for the application of technologies like cloud computing, big data and artificial intelligence in the film industry in recent years. In addition, both the themes and special effects of domestic films have become world class. In fact, there is not much difference between Chinese and Hollywood films in the level of film production.
Besides, domestic films can resonate better because they reflect the core common values shared by the Chinese audience and can better demonstrate China's rich history and culture.
This is an edited excerpt of an article originally published in Guancha.gmw.cn on March 17
(Print Edition Title: Hollywood Films in China)