Private Enterprises Joint Pavilion (COURTESY OF EXPO 2010)

Name: Private Enterprises Joint Pavilion

Theme: Infinite Vitality

Pavilion Area: 6,000 square meters

Location: Within Zone E of the Expo Site

Pavilion Features

The Private Enterprises Joint Pavilion is undertaken by a group of well-known private Chinese businesses.

Taking insights from the structure of cells, the structure of the pavilion resembles an organic combination of cells, thanks to its curved design that radiates with rich colors and expressive displays, which differs from the linear design normally adopted by buildings made of steel and glass. The pavilion consists of 19.5 cylinders, with varied heights and a fluid line design for the exterior outline.

For the first time, external wall adopts intelligent light-reflective aluminum membranes on its facade, which helps create varying visual effects in line with its changing angles and differing positions of sun lighting. In the evening, the whole pavilion will take on an illuminating and splendid look with the help of videos, images, lighting, stereo equipment, and unique performances.

Exhibition Axis

The pavilion is inspired by the structure of a cell, which found its way into the designs of the facade and the exhibition philosophy. A cell is the smallest unit of life; meanwhile, with its inborn vigor and vitality, a cell can split consecutively in the process of being integrated into a dynamic organism.

The growth of cells symbolizes the gradual development of private businesses that grow from small and weak ones into big and powerful conglomerates. In addition, it also echoes the theme of the pavilion, which is infinite vitality, standing for the enormous energy and vigor of these private businesses.

The design of the whole pavilion follows the concept of vitality. It uses cutting-edge technologies to depict touching stories related to the growth of private enterprises in China, also exhibiting the multiplying the effect arising from the interaction among these companies. This highlights the prowess of private Chinese businesses.

Pavilion Highlights

Highlight 1

The pavilion adopts innovative exhibition methods to present passion, vitality, innovation and challenges for private businesses in China before visitors.

Highlight 2

The companies to be exhibited in the pavilion come from different sectors that affect our daily life. Their products and services encompass computers, Internet, filming, e-commerce, gaming, anime, mobile phones, household stuff, garments, amusement parks and attractions.

Therefore, prospective visitors will be able to experience the splendor of private businesses in China and get a taste of wonderful life at the Expo under the unifying theme of infinite vitality.

Highlight 3

In addition, the pavilion will create a series of interactive, amusing and thrilling shows to help visitors gain an insightful and all-round understanding of cultural diversity in cities and the innovative capability of private businesses in China.

(Source: en.expo2010.cn)