Republic of Korea Pavilion (COURTESY OF EXPO 2010)

Theme: Friendly City, Colorful Life

Highlights: Basic Letters of the ROK Alphabet

National Pavilion Day: May 26

Pavilion Area: Around 6,000 Square Meters

Location: Within Zone A of the Expo site

Pavilion Features

The three-story Republic of Korea Pavilion is composed of 20 basic letters of the ROK alphabet. The pavilion showcases blueprints of future cities along with the country's most advanced technology and traditional culture.

Pavilion Display

ROK's 2010 exhibit features a theme on "Friendly City, Colorful Life." The main exhibition area on the second floor is divided into four sections–culture, technology, humanity and nature, where visitors will experience the current and future urban life of the country.

Pavilion Highlights

Highlight 1: Hologram Guides, or "Virtual Friends"

Hologram Guides, or "Virtual Friends" One of the center pieces of the pavilion will feature four hologram guides, including a ROK fashion model, a foreign chef, a lady and an IT engineer.

They represent the country's culture, humanity, nature and technology respectively. The "virtual friends" will guide visitors to different thematic exhibition halls, where visitors will experience the current and future urban life of the country.

Highlight 2: Mysterious U-type Channel, Power of Image

Mysterious U-type Channel, Power of Image Visitors will be greeted on the ground with a microscopic view of the capital city Seoul. The iconic buildings and mountains in the city will be shrunk 300 times.

When visitors pass through the U-type channel, their images will be projected on the curve walls on both sides, as if they were flying in the sky, or rendering in the green world.

Highlight 3: Korean Style Carnival

Korean Style Carnival Multimedia exhibitions and traditional folk shows within the pavilion are directed by the famous Korean director Kim Seong Soo. The pavilion contains several waterscapes, and a large water stage, where visitors can take a rest and then enjoy the wonderful performances.

The pavilion offers various wonderful performances, which include traditional celebration shows, Sino-Korean cultural exchange programs, Korean movie and TV festival, Korean parades and fashion shows.

(Source: en.expo2010.cn)