Internet influencers from China visit São Paulo Museum of Art in São Paulo, Brazil on November 11 (TAO XING)  

The 2025 "Connecting Cultures: Brazil–China" project was officially launched in Brazil on November 10, marking a new step in promoting cultural and environmental exchange between the two countries.  

On November 10-18, on the sidelines of the 30th Conference of the Parties (COP30) to the United Nations Framework Convention on Climate Change, the project brings representatives of several Chinese media and Internet influencers to the Brazilian cities of São Paulo, Iguazu and Rio de Janeiro to conduct interviews and site visits. These activities will focus on ecological management, sustainable tourism and China-Brazil cooperation, fostering deeper people-to-people exchange. 

Travel vlogger Chen Liwan expressed her joy at receiving the invitation from the Brazil Tourist Board (Embratur) to participate in this event. Previously, she'd mainly learned about Brazil through films and books. This time, having the chance to visit the Latin-American country in person, she feels very privileged and is full of expectations for the upcoming itinerary. 

Young calligraphy vlogger Xu Chutao said that he hopes to gain a deeper understanding of Brazil. He also plans to share authentic images of Brazil with Chinese audiences through his social media. Additionally, during the event, he will showcase Chinese calligraphy and other intangible cultural heritage to the Brazilian public, promoting cultural exchange between the two countries. 

The main event is organized by the Embratur and supported by the China International Communications Group (CICG) Center for the Americas. 

Moreover, on November 18, the CICG Center for the Americas, in collaboration with the Embratur and the Confucius Institute at the Universidade Federal Fluminense, will jointly host a forum titled Planning and Development: Insights and Experiences for Sustainable Growth in Rio de Janeiro, focusing on the sustainable development practices of China and Brazil and sharing stories of ecological civilization. 

Copyedited by Elsbeth van Paridon  

Comments to taoxing@cicgamericas.com