In July, the Beijing Municipal Bureau of Culture and Tourism announced 10 city walk routes for tourists to have a diverse sightseeing experience. The administration also issued a regulation for tourism services in the hutongs, the narrow alleys with their traditional one-storied courtyard houses, to improve the facilities and services and create a better environment.
This is an excellent response to people's new choice of short but in-depth trips at a slow pace in recent days, called micro tourism, which provides them with a unique angle to discover hidden beauty and sceneries. Instead of traveling afar, they prefer to explore new experiences in and around cities.
For instance, Shanghai's tourism agencies have designed many half or one-day tours themed on fashion, history, culture and hiking, integrating local life into tourism.
To fans of micro tourism, different places' distinctive culture and life are more attractive than regular scenic spots. It reflects the upgrading of people's concepts in this aspect. Also, it then becomes easier to implement epidemic prevention and control and at the same time help the recovery of tourism.
In addition, the trend offers new opportunities for regions lacking scenic spot resources to utilize their cultural, historical, entertainment and other features to create unique tours. By creating brands with respective characteristics and high quality services, they can benefit from the development of micro tourism.
(Print Edition Title: New Trend in Tourism)
This is an edited excerpt of an article originally published in Beijing Youth Daily on August 29