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Say No to Tobacco
Film and TV drama directors should explore alternative ways of representation to make their works tobacco free
  ·  2019-07-01  ·   Source: NO. 27 JULY 4, 2019

The Chinese Association on Tobacco Control released the monitoring results of scenes from last year's popular domestic films and TV dramas where characters are seen smoking on June 21. The films Dying to Survive and Hidden Man and the TV drama The Drug Hunter were "awarded" the Dirty Ashtray Prize for containing too many smoking scenes. The association also called for the regulation of smoking scenes in films and TV dramas and the denial of the right to run for awards for works with too many smoking scenes.

A survey showed that teenagers will be three times more likely to try smoking after watching smoking scenes in films and TV dramas and 16 times more likely to recognize the act of smoking if their idols smoke in these works.

Although the Dirty Ashtray Prize has been in existence since 2011, it has no binding force. Many directors have overlooked the prize because they don't realize the harm smoking scenes may do to the public. In their view, smoking exists in real life and art comes from life, therefore, it's appropriate to represent smoking in their work. Some directors even rely on smoking to represent characters' emotions.

Once smoking is adopted by a character, its nature as a dangerous habit will be disregarded, which, in turn, will mislead audiences.

To solve the problem, film and TV drama directors should explore alternative ways of representation to make their works tobacco free.

(This is an edited excerpt of an article originally published in Beijing Youth Daily on June 24)

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