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Booming Conference and Exhibition Industry
  ·  2019-01-25  ·   Source: NO. 5 JANUARY 31, 2019

Hosting large international conferences and exhibitions can prompt a city to improve its infrastructure and comprehensive competitiveness.

International exhibitions and conferences can boost a city's economic growth by promoting trade and attracting investment. They can also foster international exchanges and display a city's culture. The flow of people, goods, capital and information made possible by conferences and exhibitions contributes to improving a city's openness and friendliness, which will increase a city's attractiveness to talented people.

Globally, many cities have boosted their popularity and economic growth by holding international conferences and exhibitions.

For instance, Davos of Switzerland used to be a snow and ice town caught in a development dilemma. Today, it is frequently under the spotlight for hosting the World Economic Forum Annual Meeting at the beginning of each year. The meeting has promoted construction of local infrastructure and boosted the popularity of the town as a skiing resort.

China's exhibition and conference industry has also thrived in recent years, with cities such as Shanghai, Beijing and Guangzhou of south China's Guangdong Province taking the lead in the exhibition and conference industry. Many cities have employed ambassadors for exhibitions and conferences to persuade international meetings to be held there.

Winning the right to host exhibitions and conferences is not the ultimate end. More importantly, conferences and exhibitions should be aligned with a city's industrial development to drive high-quality growth.

(This is an edited excerpt of an article originally published in Oriental Outlook on January 24) 

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