Chinese Internet giant Tencent will provide two billion yuan ($294 million) of advertising resources to build up a platform, which aims to pool organizations or programs of public welfare, advertising companies and the general public together to generate ideas and works that attract more attention to public goods.

The news came from the second Internet Good Summit in Beijing on June 13, which was sponsored by the Tencent Foundation. The leaders of sixty charity organizations in China shared their views during the summit.

2017 marks the 10th anniversary of the Tencent Foundation. In the past decade, donations have totaled 1.89 billion yuan ($278 million), while the number of donators has reached 110 million.

"China's Internet public welfare thrives thanks to the nation's development," said Chen Yidan, co-founder of Tencent and the initiator of the Tencent Foundation. "The science and technology has changed the Internet public welfare ecology by minimizing the donation threshold and buoying emerging charity organizations."

"China, as a latecomer, has the opportunity to surpass others by virtue of its thriving mobile Internet," said Wang Bing, Chairman of the Ai You Foundation. Yinuo Li, Director of the Bill & Melinda Gates Foundation's China Office, echoed Wang's view. "China, without doubt, is leading the global Internet good industry," said Li.

According to Li, the development of the public welfare industry involves givers, receivers and intermediary platforms. "What Tencent does is to create an intermediary, not to donate directly," said Li, adding that intermediary platforms play the biggest role in the charity work.

Many insiders believe that in the mobile Internet era mental resources outweighs material supports. In the past few years, great efforts have been made to arouse more public attention to public welfare, though there were no mainstream promotion channels.

"We hope the platform will integrate the creative power, advertising skills and public welfare in a better way to further promote public welfare and attract more public attention," Chen Yidan said.

Copyedited by Dominic James Madar 　　

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