China will launch "a new energy vehicle (NEV) consumption season" in its vast county and township regions to unlock NEV sales potential, the Ministry of Commerce said on June 24.

Running from July through December, the consumption season will fully harness the efforts of local governments, industry associations, and enterprises.

Localities are tasked with actively implementing vehicle trade-in programs. Special zones for vehicle trade-ins should be established at venues related to the NEV consumption season.

Marketable NEV models need to be further introduced to better cater to the diverse needs of county and township residents.

Localities should also develop innovative consumption scenarios and speed up the construction of relevant facilities, such as NEV parking lots, charging stations and after-sales service centers, according to the ministry.

China's NEV production surged 45.2 percent year on year to nearly 5.7 million units in the first five months of 2025, with sales up by 44 percent year on year to 5.61 million units.