China's tourism sector saw steady growth during the 2025 Duanwu Festival holiday, with domestic trips increasing by 5.7 percent year on year to 119 million, according to data released by the Ministry of Culture and Tourism on June 3.

Tourism revenue reached 42.73 billion yuan ($5.95 billion), up 5.9 percent compared with the same holiday last year.

Also known as Dragon Boat Festival, this holiday combines cultural traditions and leisure activities -- featuring dragon boat races, the consumption of zongzi, which are sticky rice dumplings, folk singing and classical performances.

Museums, art galleries and cultural venues nationwide incorporated intangible heritage and folk customs into their 2025 offerings, thereby enhancing visitor experiences.

Coinciding with Children's Day on June 1, this year's holiday saw family trips and study tours grow in popularity.