Latest Headlines
China ranks 2nd in global soft power index
  ·  2025-02-21  ·   Source: Xinhua News Agency

China has become the world's second most influential soft power nation after the United States, according to the sixth annual Global Soft Power Index released here by Brand Finance on February 20.

The report shows that China surpassed Britain to claim second place with a score of 72.8 out of 100, marking its highest-ever ranking. The country demonstrated statistically significant growth across six of the eight soft power pillars and two-thirds of measured attributes, driven by initiatives such as the Belt and Road Initiative, an increased emphasis on sustainability, and the strengthening of domestic brands.

The index, based on a survey of more than 170,000 respondents from over 100 countries, captures global perceptions of all 193 United Nations member states. The findings were unveiled during the Global Soft Power Summit 2025.

The United States retained its top ranking with a record score of 79.5 out of 100. However, its global reputation dropped four positions to 15th since the last assessment. Additionally, the country's governance matrix fell four spots to 10th.

David Haigh, chairman of Brand Finance, said the 2025 ranking reflects China's "sustained efforts to enhance its economic attractiveness, showcase its culture, and boost its reputation as a safe and well-governed nation."

 

China
Opinion
World
Business
Lifestyle
Video
Multimedia
 
China Focus
Documents
Special Reports
 
About Us
Contact Us
Advertise with Us
Subscribe
Partners: China.org.cn   |   China Today   |   China Hoy   |   China Pictorial   |   People's Daily Online   |   Women of China   |   Xinhua News Agency
China Daily   |   CGTN   |   China Tibet Online   |   China Radio International   |   Global Times   |   Qiushi Journal
Copyright Beijing Review All rights reserved  互联网新闻信息服务许可证10120200001  京ICP备08005356号  京公网安备110102005860