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A New Interactive Platform
The rapid development of government micro-blogs is part of an explosion of interest in micro-blogs which began in 2010, dubbed the "Year of the Micro-blog in China." The government has been using micro-blog accounts to increase transparency and connect with the people
Jumping on the Online Bandwagon

Government agencies endeavor to make the fast expanding micro-blogosphere more transparent. The rapid growth of government micro-blogs is in fact changing the whole dynamic of the relationship between the government and the public in China, which has the world's largest population of Internet users, 500 million, and more than 300 million micro-bloggers

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Turning Transparent
Despite some progress government finances still lack transparency
Government Micro-bloggers

In 2010, government micro-bloggers were mainly opened by departments and officials of public security, tourism, publicity and justice. In 2011, the distribution was more even and covered other fields such as education, culture and sports.

The Beijing Municipal Public Security Bureau, the Chinese International Search and Rescue Team and the Ministry of Foreign Affairs were the top three government micro-bloggers on Sina Weibo, in terms of both followers and other indicators.

The top 10 government department accounts had 10.3 million followers with a total of 46,000 posts, while the top 10 accounts of individual officials had 10.8 million followers with 44,000 posts.

In addition, the number of verified accounts of government departments and individual officials on Tencent Weibo, another major micro-blogging service provider in China, exceeded 18,000 at the end of September 2011, with nearly 300 accounts operated by high-level government agencies and senior officials.

Featured Gov't Micro-blogs
Beijing Municipal Government

Beijing Weibo Press Conference Hall

Shanghai Municipal Government

Shanghai City

Yunnan Provincial Government

official blog

The Ministry of Foreign Affairs

Diplomacy Source

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NO. 48, 2011
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