Jujube, colloquially known as the Chinese red date, is a signature fruit product of Alar City, Xinjiang Uygur Autonomous Region (XINHUA)
The Xinhua (Alar) Jujube Price Index 2022 report was released at Beijing’s 1017 Exhibition Center on February 15.
Jujube, colloquially known as the Chinese red date, is a signature fruit product of Alar, a city built in 2002 in Aksu Prefecture of northwest China’s Xinjiang Uygur Autonomous Region. Located at 40 degrees north latitude, a belt widely considered the planet’s optimal zone for crop production, Alar comes with a unique microclimate that features ideal conditions for jujube cultivation.
Alar has poured huge effort into the transformation of its jujube production into a highly standardized and digitized industry. High-caliber professionals specializing in agriculture from China’s eastern, coastal Zhejiang Province have been invited to instruct local farmers on research-based cultivation. Live-streams starring jujube products have also facilitated the entry of local jujube brands into the realm of e-commerce.
Live-streaming aside, the Xinhua (Alar) Jujube Price Index features yet another powerful digitalization tool. First published in 2019, the index is co-compiled by the Alar Municipal People’s Government of the First Division of Xinjiang Production and Construction Corps, a state-owned economic and paramilitary organization, and China Economic Information Service, a professional provider of economic information and services directly under Xinhua News Agency. Intended to help government and businesses make informed decisions, the index provides a detailed, up-to-date measure of changes in jujube price levels.
The Xinhua (Alar) Jujube Price Index 2022 report was released at Beijing’s 1017 Exhibition Center on February 15 (XINHUA)
“The index has created an information superhighway which allows rapid access to the latest news in the domestic jujube market,” Cao Qingbo, vice chief engineer of the Information Center under the Ministry of Agriculture and Rural Affairs, said.
An Alar-themed venue selling all kinds of local flavors was also opened on the same day at the 1017 Exhibition Center, where visitors can discover specialty products from 20 provinces.
“By gathering diverse and culturally distinct products from all over China, the center acts as an open platform for small rural businesses,” Yin Chaoan, manager of the Sichuan-themed venue, told Beijing Review.
Copyedited by Elsbeth van Paridon
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