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Time-Tested Old Brands in China
- Pehchaolin Cream
The Pehchaolin (Hundred Sparrows) Cream was first produced in 1931 based on a German formula and was the first generation of modern cosmetics in China. The metal box with silver foil covering the cream evokes nostalgia for many women. - Peony Radio
The brand logo was first introduced in November 1957, since the peony flower in Chinese culture stands for good fortune and auspiciousness. It used to be one of the state gifts to foreign guests between 1950s and 1960s, representing the country's most advanced electronic techniques. - White Rabbit Creamy Candy
The brand originated at the Aipixi Candy Factory of Shanghai in 1943. In 1959, it was given as gifts for the 10th anniversary of the National Day celebration. In 1972, then Premier Zhou Enlai used White Rabbit candies as a gift to American President Richard Nixon when the latter visited China. - Warrior Sneakers
Registered as the Warrior in 1935, they were the hottest shoes in China in the 1970s and remained a status symbol for Chinese teenagers until the 1980s. - Butterfly Sewing Machine
Launched in 1966, the brand was created by the Xiechang Sewing Machine Factory, which was established in 1919. Annual output hit 1.4 million in the early 1990s, becoming one of the three most wanted home appliances for newlyweds along with the Forever Bicycle and the Shanghai Watch. - Seagull Camera
Seagull, the oldest camera maker in China, has made 21 million cameras since it was founded in 1958. - Shanghai Watch
Founded in 1955, the brand is credited with developing and producing the first Chinese mechanical watch. Total output hit 100 million between the 1960s and 1980s, with the highest annual output reaching 7 million, accounting for 25 percent of the domestic market. The watch was a status symbol before the 1980s. - Lucky Film
Set up in 1958, Lucky Film is now the largest photosensitive materials and magnetic recording media manufacturer in China. - Beijing Television
The Tianjin Radio Factory made China's first black-and-white Beijing-brand television, which successfully received a signal on March 17, 1958, opening a new chapter in the country's television manufacturing industry. - Meihua Sports Gear
The Tianjin-based Meihua (Plum Blossom) brand was the first choice of Chinese athletes between the 1960s and 1980s. Marksman Xu Haifeng wore it during his medal ceremony at the 1984 Los Angeles Olympic Games, where he won the country's first Olympic gold medal.
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